Sunday, December 18, 2005

HP hits Ukraine

Hewlett-Packard took over the Palace of Sport metro station this weekend. They filled it with advertising for their new line of PCs that have been manufactured in Ukraine. HP is the first major electronics producer to manufacture their products in Ukraine. The promotion was tied to the annual Intel/Samsung exhibition at the Palace of Sport. It was a good piece of promotion. Thousands of consumers interested in PCs and other digital equipment moved through the metro this weekend going to the exhibition. The exhibition itself was nothing to write home about.

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